Deployment and publication of software can be painful and time consuming. In this thesis we address the release management of software related to continuous integration and delivery. As collaboration is a central point in agile software development, we aim to promote collaboration in the area of release management by improving the release process. We focus on the release process, as the Rugby process model describes it. This thesis deals with the usage of releases in the context of Rugby and examines their impact. We conduct an evaluation to address the use of releases in meetings. This leads to an idea that can improve the application of releases as communication models.